The digital revolution has ushered in a wave of new technology that has drastically changed the way audiences consume and engage content. Consumers today expect to consume what they want, when they want it, on any device they want it on. The media industry is no stranger to change. But the emergence of OTT has also opened the door to new entrants like Netflix and Hulu— disruptors who are rapidly gaining market share and share of wallet.

One thing is clear: Media companies need to change the way they do business to keep consumers engaged and grow their audience. Join this webinar to explore three simple strategies you can use to grow and engage your audience including:

-Optimizing advertising for audience expansion

-Personalizing marketing journeys

-Building fan communities to engage beyond the content